Objective

To create a full suite of professional graphic design materials, including a logo, that would give APX Build a strong, trustworthy, and memorable brand identity to help them:

• Establish their presence in a competitive market
• Appeal to potential clients, both residential and commercial

Solution

• Logo design: A unique and recognisable logo that reflected the company’s core values of strength, reliability, and craftsmanship.
• Colour scheme: A carefully selected palette of top quality gold, paired with the classic modern black, to convey both a high level and forward-thinking business. 

Outcome

Branding can position small businesses as market leaders. Even as a new company, we were able to create a brand identity that positioned APX Build as capable and professional, challenging the perception that only larger firms can provide top-tier services.

Objective

To update the client’s logo and establish a new branding guidelines that conveyed professionalism, modernity, and innovation while being adaptable for various digital and print mediums.

Solution

• Brand guidelines: Developing a comprehensive brand style guide that outlined the proper usage of logos, colours, fonts, and imagery.
• Digital & print applications: Applying the new branding across the client’s website, social media profiles, business cards, email signatures, and marketing materials.

Outcome

Brand consistency: With clear brand guidelines, the client has maintained a consistent presence across all channels, resulting in better engagement and a more coherent customer experience.